If Hip-Hop is dead, how can people continue to kill it?

Fans of Hip-Hop have heard, if not thought and felt, that Hip-Hop is dead for at least.....10 years now.  So what does 50 Cent rapping along side Jim Carrey do to the equation?  I understand it's Jim Carrey's birthday, but couldn't a shout-out get the job done? Even Vinnie Chase on his worst day has limits.  

Sadly, this video represents a trend, not a blip in the death of Hip-Hop.  

See Also: Joaquin in the membrane...